
A major focus of Evan’s work and commentary has been building the Republican Party so that it grows with millennials and urban residents. It is for this reason that he wrote GOP GPS: How to Find the Millennials and Urban Voters the Republican Party Needs to Survive, which was released to critical acclaim in August 2016. Joe Scarborough of MSNBC’s Morning Joe, said that Evan’s take was “exactly right,” while Dr. Larry Sabato, the director of the University of Virginia’s Center for Politics, said, “Evan Siegfried gives his fellow partisans a road map to prosperity even as U.S. demographics shift, if only Republicans will follow it.” Critics have called GOP GPS a prescient, pioneering and ambitious vision for the Republican Party.